If you are a small business owner trying to achieve your sales targets as well as build your brand, and still hung on the question of whether to invest in digital marketing or not. It is high time you go ahead and tap the unlimited possibilities of digital space. Because the potential customer base there is much larger than your traditional marketing can ever reach. It will help your customers to find you rather than the other way round.
A very common misconception among small business owners is that they do not have enough money to invest in online marketing, and they end up waiting too long just thinking digital marketing is only required once they are profitable. This is no way an effective approach to be successful in the digital era, where everything happens online.
Your customers are already online right now. They are probably looking out for the services and products you provide and choosing someone else they can easily find online. Today, if someone is interested in a product or service, be it niche or general, the first thing they do is to research online. They expect to see you on social media and find reviews about your business. If potential customers can’t find you online, they might even think you are not legitimate and decide to take the business to some other company.
There are a number of reasons that make digital marketing crucial for small business success.
Make You Discoverable and Accessible
- On Google, “near me”, “can I buy” or “to buy” searches have gone up 500%
- You need to rise above the noise with effective SEO
- Answer some basic questions like opening hours, location and prices
You would be baffled by just how much consumer depends on the internet for decision making. Google recently pointed out that search terms like “near me”, “can I buy” or “to buy” have grown over 500% over the last two years.
To be a successful business, it is important to be one among the search results, have a website that is SEO friendly and social media pages through which your customers can find you. If a prospective customer searches for your services on the internet and never sees you, for them, you do not exist. Besides having an online presence, it is also important to answer some basic questions like opening hours, location and prices are found easily.
Digital Marketing is a way of making yourself easily accessible to your customers. It creates an online environment for your customers to reach you at their convenience and enables direct interaction possible.
Reach Target Customers Directly
- It helps you understand your customer better and engage effectively
- Monitor customer interactions to know what are their expectations
- Digital marketing allows you to find out who your customers really are.
Digital marketing can help you to understand your customers better and engage with them more effectively. By monitoring your interaction with customers for over a period of time, you will get to know what are their expectations and how you can meet them. Digital marketing allows you to find out who your customers really are.
This way, you can build a better relationship with your customers by informing them using blogs and social media platforms, responding to their requests and learn their preferences through surveys and reviews. The direct interaction also creates brand loyalty.
It is Cost-Effective
- Cost much less than advertising in mainstream media
- Allows you to set budget, target location, and audience type
- Reaches an audience that is already interested in your products or services
Digital marketing is one of the most cost-effective forms of advertising if you want to get better results on a small budget. Digital advertising allows you to set a budget, target location and audience type allowing to reach a wide and accurate population within the desired budget.
Digital advertising costs considerably less when compared to TV, radio or mainstream media advertisements, yet reaches a wider audience, who are actually interested in your products or services allowing you to achieve the desired result.
Track Results Easily
- Instantly measurable results
- Track responses immediately and compare results
It is also very easy to track results, digital marketing is not only cost-effective but also easy when it comes to measuring the reach. You can track responses immediately and compare results to find out how digital marketing has performed over a period of time.
When choosing a digital marketing agency partner is crucial to the future success of your business. Over 200 million people are shopping online in the Middle East, and most of your competitors are already benefitting from digital marketing to be competitive. There will no doubt be too many agencies vying for your business, but do a bit of research to understand the trends, at least what is what before you set up a meeting.